However, for enterprise brands, one simply doesnt have the time to check each individual location manually. Until the day when Google addresses these gaps in the API, heres my comprehensive seven-step plan to help you work around these issues and optimize your use of the API. 1. Build a centralized record system Retain all of your location information in a single place that can act as the source of truth when you syndicate out to Google My Business. Populate this system with localized content, such as store descriptions, photos of each location from inside and outside the building, local menus, offers, local page URLs and whatever else is relevant to the individual location and your industry.Be sure that your business categories are up to date and that the relevant information is filled out. Thanks to the most recent update of the API, you can now manage your photos and designate a profile and banner image, something you had to do manually before. With local search continuing to grow in importance for Google, expect the number of localized options to increase with each future API update. If you want to take advantage of them, keep your database up to date. 2. Standardize all of your addresses Use a broadly shared address validator tool that will scale with the number of locations you manage. I use USPS Zip + 4, but there are other tools out there like Melissa Data, SmartyStreets and Loqate.
For the original version including any supplementary images or video, visit Bridging the gaps in the Google My Business API
is proud to announce the redesign of their website targetpointsinc.com. Target Points Inc Engage your Audiences with Target Points Past News Releases RSS Garden City, NY (PRWEB) June 28, 2016 Rebuilt from the ground up, Target Points new site hosts an easily navigable and user-friendly layout, eBooks and guides for its visitors viewing pleasure, as well as being fully compatible with phone, tablet, and desktop devices. Targetpointsinc.com gives users easy access to information on all of its digital services including Responsive Web Design , Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Management (SMM), which are integrated in an inbound marketing strategy, with the goal of engaging audiences among small to medium sized businesses. In additional to its primary services, Target points can also assist with businesses in call tracking, digital branding, and local listings. Offering tons of insightful and engaging content, the sites library page provides visitors with eBooks, guides, and marketing tips on how to optimize their digital strategy and online presence. Fully integrated throughout social media platforms like Facebook, Twitter, LinkedIn, Google+, and more, targetpointsinc.com ensures that its followers remain up-to-date on information that can help their business on the journey to conquering their digital landscape. Lead Web Developer of targetpointsinc.com Vincent Minichiello is especially enthusiastic about sites unveiling: It was a long road but seeing our vision finalized was worth the hard work. Just the idea of visitors seeing what the site can and what were offering as a digital agency is enough to get excited. People are really going to love it. Copywriter of Target Points , Malik Gay also expressed his delight over the new and improved website, stating, As a digital agency our main priority is to show businesses that we can engage their audiences, and that begins with our website first and foremost. With this redesigned site weve done just that, displaying why were the ones for the job. The renovated targetpointsinc.com went live on 5/1/16. Target Points Inc. is a digital advertising agency dedicated to creating your brands online presence through unique strategy, helping you expand your customer base and engage your audience.
For the original version including any supplementary images or video, visit Digital Agency Target Points unveils their new and improved website
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The enterprise is armed with excellent digital marketing tools that need to be right-sized to SMB needs and budgets before a small business will enjoy the same digital advantages. 7 types of keywords to boost your SEO strategy Jun 28, 2016 by Ryan Shelley Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach. Ask The SEOs at SMX Advanced Jun 28, 2016 by Andrew Shotland Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the Ask The SEOs session for those who missed it. Jun 28, 2016 by Amy Gesenhues Powered by Measurement Labs, Googles latest widget was surfaced via a search for check internet speed. Jun 28, 2016 by Adam Dorfman What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. Final call for entries: 2016 Landy Awards Jun 28, 2016 by Search Engine Land Time is running out to enter the second annual Search Engine Land Awards! Entries close Thursday, June 30 at 11:59 p.m.
For the original version including any supplementary images or video, visit SearchCap: Google's internet speed testing tool, Landy Awards call for entries & more